ELF Putty Primer


Makeup primer is one of those products that can make all the difference. When they work, they will make your makeup look better than ever. 

We’ve got the perfect product for this; The e.l.f Putty Primer a.k.a. the Primer that broke the internet. This skin-perfecting putty primer helps grip makeup for all-day wear and help protect skin from moisture loss. 

The velvety texture glides effortlessly over the skin, smoothing over imperfections while helping minimize the appearance of pores for a matte & poreless effect. Why is this skin-loving formula always sold out?

Plump and hydarate the skin.

Smooth texture glides over skin seamlessly.

Grips makeup for all-day wear & a flawless finish.

Perfect for all skin types.


There are now 3 primers in the range:

Poreless Putty Primer: Infused with Squalane for optimal hydration + grips makeup for all-day wear & a flawless finish.

Luminous Putty Primer: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.

Matte Putty Primer: Infused with kaolin and white charcoal to absorb excess oil for a shine-free finish.



Poreless Putty Primer

Luminous Putty Primer

Matte Putty Primer

Does it work?

In short, YES. If you have oily skin and struggle with keeping your makeup on all day then you need this primer. I can't speak for dry skin types or normal but oily or even combination - you will love this. I've tried this under several different foundations just to make sure it really works and I am so impressed. It not only gives me a smooth base, but it evens out texture, minimises pores and helps with the longevity of my makeup. The results and effect of this primer is incredible.