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WET N WILD
WET N WILD
WET N WILD

 

Wet n Wild is a cruelty free makeup brand currently based in Los Angeles, California. The company launched in 1979 in Brooklyn, New York with $0.99 lipsticks and nail polishes. According to their website, they are the '#1 value brand in America' and they pride themselves on their low-cost products.

Fun Facts About Wet n Wild:

  • We are super safe. In fat, in a study that tested over 400 lipsticks, wet n wild lipsticks came out on top as the brand with the least (or no) lead content. The campaign for Safe Cosmetics detected 100% lead free in wet n wild lipsticks.
  • We were the first to introduce black nail polishes into drugstores, fulfilling the dreams of goth kids everywhere.
  • Wet n Wild sells a black eyeliner pencil every 20 seconds. That's 1.5 million eyeliners a year!